New year, new trends! Every year brings new styles and crazes in everything from fashion and food to music and fitness. But how do you know what is going to be big in art over the next twelve months? We asked Guy Parsons, artist, print maker and design graduate, for his take on what art trends are going to be big in 2024.
When it comes to choosing art to go on the walls of your home, the most important factor is to choose art that you love. Don’t get stuck on one style, be bold and mix it up. Choosing artworks in different styles and displaying them together creates a bold contrast and showcases the different facets of your personality and interests. Minimalist digital print next to a Victorian oil painting? “Go for it!” says Guy. “Make your home as eclectic as you are. Choosing affordable prints is a great way to mix up different styles and also develop your own taste without breaking the bank.”
But what styles are we going to be seeing more of in the next twelve months? From risograph to folklore, Guy has consulted his trend barometer to find out what’s going to be hot or not this year. Here are his top five art trends for 2024.
1. Renaissance of tradition
We are seeing a new-found appreciation of traditional crafts and skills, and an interest in the process of creation as well as of the finished artwork. “It may be that a lasting effect of the pandemic lockdowns has been an appreciation of a slower-paced lifestyle,” says Guy. “There is a reaction against the rise of Artificial Intelligence with an appreciation of more time-consuming artwork.” Authenticity is king in a world where AI is bending reality and deep fakes are impossible to distinguish from the real thing. “People want work that is obviously hand-made and textural,” says Guy. “Artwork made with pencils and paints is increasingly popular.”
There is also a resurgence of protest artwork and work with a strong message. “Prints with a political message, often in a vintage, graphic style, embody that spirit of protest. The slogans are anti-efficiency and anti-capitalist, people want to support craft and technique over AI.” Make a bold statement on your walls in 2024!
“Since the national lockdowns, our relationship with nature has changed,” says Guy. From wild swimming to hiking, there is a growing recognition that time spent in green and blue spaces is vital for our overall wellbeing. “Prints that reflect this connection to the natural world are becoming more recognised.”
At a deeper level, there is also a realisation of the importance of nature in light of the climate crisis. As international travel becomes more recognised as being harmful to the environment and cheap flights become a thing of the past, many people are fostering a stronger connection with their local landscape. “From local history and folklore to the simple pleasures of exploring our local landscapes and experiencing them through different seasons, we are seeing an increased interest in the natural world and adventures closer to home,” says Guy.
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